Roofing lead generation
Roofing leads, exclusive to you
We get roofing contractors exclusive leads from homeowners in their own service area, and you pay a set fee only for each qualified lead. Every lead comes in through your own Google profile and your own pages, under your business name, and it goes to you alone.
That is the opposite of how Angi, HomeAdvisor and Thumbtack work. On those marketplaces the same roof request is sold to several roofers at once, and the job tends to go to whoever calls back first, often at the lowest price.
With us, the homeowner found your company, looked at your photos and reviews, and asked you for the estimate. You are not racing three other crews to the same driveway.
The jobs we go after
We build your pages and profile around the roofing work that keeps your crews busy, not a generic list of roofing services.
Full roof replacements
The biggest ticket for most residential roofers. Homeowners research these for weeks, so your pages answer the material, timeline and warranty questions before they pick up the phone.
Leak repairs
Urgent, and often your first contact with a homeowner who will need a full replacement later. We make sure someone with a drip in the ceiling can reach you in one tap.
Storm and wind damage
After a storm, people search for help with missing shingles, lifted flashing and fallen limbs. We help you show up in your own towns, backed by photos from real jobs.
Gutters
A steady add-on that fills gaps between larger jobs. It sits naturally alongside fascia and soffit work on the same page.
Siding
Siding replacements and storm-related repairs need their own explanation of materials, access and the estimate process. We feature them when this is work your roofing business actually takes.
Flat and low-slope roofs
Rowhomes, additions, porches and light commercial buildings. These searchers use different words, like rubber roof or EPDM, so this work gets its own page.
What a qualified roofing lead looks like
Illustrative enquiry — not a real client lead
We had water come through the kitchen ceiling during last night's rain. The house is about 25 years old and we think the whole roof might be due. Can someone come out this week to take a look?
That homeowner is reachable, lives in your service area and is asking about work you do. That is a qualified roofing lead, whether it arrives as a form or as a call of 60 seconds or more to your tracked number.
A roofing enquiry needs enough detail to help your office decide the next move. We ask what the homeowner needs, where the property is, and whether they are planning a replacement or dealing with active damage. Photos can help your estimator, but they are not a substitute for inspecting the roof. Your page should explain that distinction before someone expects a firm quote from a single picture.
Not billed
- Insurance adjusters calling to schedule a joint inspection or ask about a claim
- Solicitors selling you shingles, software, drone surveys or other materials
- Someone asking for a free roof inspection at a property outside your service area
- Spam, sales pitches, job seekers, wrong numbers, existing customers and repeats within 30 days are never billed.
You still see these in your report, so nothing is hidden, but none of them adds to your bill. You have 7 days to dispute any lead.
Storm damage marketing should stay grounded. We do not publish an insurance promise, claim that a roof will be covered, or label every missing shingle an emergency. You approve the wording around inspections and repair availability. If your crews are committed to replacements, we can keep gutters and siding visible without making those smaller requests the main purpose of the campaign.
How we get you found
Your Google Business Profile
When a roof leaks or a storm rolls through, homeowners grab their phone, search for a roofer nearby and usually call one of the first three companies in the map. Reviews and photos decide which one. We set the right categories and service area, then use real job photos; ongoing weekly posts belong to Growth Engine so your profile looks active and trustworthy.
A lead page for each service
Someone searching for a roof replacement wants different answers than someone searching for leak repair. Lead Engine includes up to three landing pages; Growth Engine adds broader service coverage with a short form, a tap-to-call number and plain answers about materials, timing and insurance.
Local SEO pages
We add new pages over time for the towns and roofing services you want more of. They keep building your visibility in the regular search results long after they go live.
Google Ads management
Ads put you at the top of the page for searches like roof leak repair near me while your profile and pages are still climbing. We manage the campaigns, and the ad spend goes from your account straight to Google, never marked up.
Before launch, we agree on the towns your trucks can reach and the roofing work you actually accept. A large radius is not automatically a better market: an estimate far from your other appointments can cost half a day. We group searches by service and geography so your report helps you judge enquiries against the workday, not just against a count of clicks.
Which package fits
Lead Engine fits most roofers. Many roofing leads arrive as phone calls from someone standing under a leak, not as a form. Lead Engine includes a tracked phone number so those calls count as leads, plus missed-call text back so nobody waits while your crew is up on a roof.
Growth Engine is for roofers who want to own their market: a custom website, local SEO with new service-area pages every month, Meta ads alongside Google Ads, and no per-lead fee.
Lead Engine
$750/month + $100 per qualified lead
$500 one-time setup. 90 days, then month-to-month. You set a monthly lead cap.
Ad spend is paid directly to Google, never marked up. $1,000/month recommended minimum.
Growth Engine
$2,500/month, no per-lead fee
Custom website included with a 12-month agreement, or $1,500 setup and month-to-month after 90 days.
Ad spend is paid directly to Google and Meta, never marked up. $1,500/month recommended minimum.
Roofing has long gaps between a homeowner's first search and a signed contract, and big swings with the weather. A flat retainer charges you the same in a dry month as in the week after a hailstorm. Paying per qualified lead means your marketing cost moves with real demand.
Because the leads come from your own profile and pages, the work also keeps paying off. Every review, photo and page we add stays with your business, which a marketplace account never does.
Seasonality belongs in the plan rather than in a surprise invoice. Your Lead Engine monthly management fee remains $750; the $100 charge applies only to qualifying enquiries within the cap you set. We review capacity when weather changes demand, and avoid promising a fixed number of roof projects. Growth Engine is the alternative when you want the wider marketing work at a fixed package fee.
Results from contractors like you
These projects are for excavation, fencing and concrete businesses, not this trade. They show our work, not a forecast for your business.
Roofing lead questions
Can I get only replacement leads, not small repairs?
Do you sell storm-chasing leads?
What about commercial roofing inquiries?
How do we plan around roofing seasonality?
Are these leads shared with other roofing contractors?
Put your roofing work in front of the right buyers.
Start with your services, your area and your capacity. We’ll tell you what we would build first.