Excavation, utility & concrete · Cherry Hill, NJ

J.A. Cuzzupe Inc.

From 2 leads a month to 10. Website and discovery work, measured after launch.

The starting problem

J.A. Cuzzupe has been doing excavation, utility and concrete work across New Jersey since 1979. Family-founded, 45+ crew, NJLICA member. Forty-five years of reputation — and a website that was quietly turning it away.

What we built

A new site built around how their customers actually decide — which service, how urgent, and can I reach someone now.

Fast on mobile, because that’s where the traffic is. A shorter form that asks only what’s needed to route the job. Click-to-call on every screen, because a homeowner with a flooded basement is not filling in a form. Separate paths for homeowners and general contractors, who want completely different things. And a structure Google could read, so each of their five service areas had a page that could rank.

This case study did not include Google Ads work.

Before and after

The original six measures, unchanged. These are this client's results, not a promise for another business.

Measure	Before	After
Leads per month	2	10
Monthly visitors	200	1,200
Mobile conversion rate	0.8%	2.5%
Form completion rate	12%	30%
Mobile load time	5.2s	1.2s
Click-to-call taps per month	8	15

Timeline

1
Before the rebuild
The starting figures above describe the original website and enquiry path.
2
Launch
The rebuilt J.A. Cuzzupe website launched in February 2026.
3
Six months after launch
Measured over six months following launch in February 2026. Organic rankings held through the rebuild — no drop-off, no recovery period.

Client quote

What’s next

Future work will be agreed with J.A. Cuzzupe Inc. after reviewing the current enquiry mix, website performance and capacity. No additional outcome or project has been claimed here.

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