01
Audit the current state
We review any existing account, your website's ability to convert paid traffic, and what competitors are paying to appear for.
Google Ads management
Google Ads that turn clicks into qualified leads
We build and manage search campaigns around buyer intent, track every call and form back to the click that produced it, and cut the spend that never converts.
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“Steve problem solved each issue I presented to him and worked through multiple trials until we got the look and function where we needed it to be. I cannot recommend him more highly!”
Reply within one business dayYou deal with me, not a sales repWebsite, SEO and lead generation
The objective
Paying for clicks only makes sense when the clicks are buyers
Google Ads can put you in front of someone the moment they search for what you sell. It can also burn a budget on people who were never going to call. The difference is intent, tracking, and discipline.
We manage campaigns around cost per lead, not cost per click. Every decision, from keyword selection to landing page changes, is judged by whether it produced a real inquiry at a price that makes sense for your business.
What the work covers
A complete Google Ads system
The campaign, the tracking, and the page it lands on have to work together.
Search intent first
Campaigns are built around the searches that signal a real buying decision, not broad phrases that inflate traffic reports. Negative keywords keep the budget away from the wrong clicks.
Conversion tracking
Calls and form submissions are tracked from click to lead before spend is scaled. Without that, every optimization decision is a guess.
Landing pages
The ad is only half the job. We make sure the page someone lands on matches what they searched for and makes the next step obvious.
Budget discipline
Spend goes where the evidence points. Search terms that never convert get cut, and campaigns that produce qualified leads get the budget.
Ad copy and extensions
Ads are written to filter for the right buyer, with call, location, and sitelink extensions that make contacting you easier from the results page.
Ongoing management
Accounts are reviewed and adjusted continuously: bids, search terms, ad tests, and landing page friction, all measured against cost per lead.
The honest part
Ads produce data fast, but not every market is cheap
Paid search is the fastest channel we run, and the easiest to waste. Competitive services carry expensive clicks, and no agency controls the auction. What we control is the targeting, the ads, the page, and the measurement.
If the numbers do not support profitable leads in your market, we will tell you that before asking you to spend more. Sometimes the right answer is a different mix of channels, and our lead generation and SEO work exists for exactly that reason.
How we work
From audit to accountable spend
02
Build the campaign
Keywords, match types, ads, extensions, and conversion tracking are set up around the searches most likely to produce an inquiry.
03
Learn from real spend
The first weeks show which search terms and ads actually produce calls and forms. That evidence drives every next decision.
04
Cut waste, scale what works
Losing terms get excluded, winning campaigns get more budget, and the landing pages get improved where visitors drop off.
Who this fits
For businesses that need demand now
Paid search fits service businesses, contractors, professional firms, and local companies that need inquiries while longer-term channels build. It works best when the website can convert the traffic it receives.
If your site is slow, unclear, or missing the pages buyers need, ads will expose that faster than any other channel. In those cases we may recommend fixing the website first. Local businesses should also pair campaigns with a strong Google Business Profile, since the map listing often wins the same searcher for free.
For contractors
Google Ads management for contractors
Contractor ads have a problem most industries don’t: the same words that bring in a homeowner ready to hire also bring in job seekers, DIYers, other contractors, and people shopping directories. We build contractor campaigns to filter those out before they cost you money, so your budget goes toward calls and quote requests you can actually win.
Built around your trade
Roofing, HVAC, excavation, concrete, remodeling, landscaping. Each service gets its own keywords, ads, and landing page, so someone searching “emergency AC repair” doesn’t land on a generic homepage.
Your service area, not the whole state
We target the towns and counties you actually work in and exclude the ones you don’t, so you aren’t paying for clicks from people you’d never drive to.
Junk traffic blocked up front
Job searches, supply orders, licensing questions, DIY how-tos, and directory shoppers are excluded with negative keywords from day one and tightened every week from real search data.
Calls tracked as leads
Most contractor leads come by phone. We track calls from your ads and your website alongside form fills, so you know which searches produced real jobs, not just clicks.
Seasonality built in
Budgets and bids shift with your busy and slow seasons, so you’re not overspending in July or invisible when the phones should be ringing.
Paired with your map listing
Many homeowners pick a contractor straight from the Google map pack. We make sure your ads and your Google Business Profile work together instead of competing for the same click.
If you already run ads and aren’t sure what you’re paying for, we’ll audit the account and show you exactly which searches spent your money.
FAQ
Common Google Ads questions
How much should I budget for Google Ads?
The budget depends on what a click costs in your market and how many leads you need. We start with the searches most likely to produce a call or form submission, then size the spend around that demand instead of picking an arbitrary monthly number.
How quickly do Google Ads produce results?
Campaigns can start generating clicks as soon as they are approved and live. Whether those clicks become leads depends on the keywords, the ads, the landing page, and the tracking. Expect the first weeks to be about learning what converts, then the work shifts to cutting waste and improving cost per lead.
Can you fix an existing account instead of starting over?
Usually, yes. We audit the current structure, search terms, conversion tracking, and spend first. If the foundation is usable, we rebuild around it. If the account is structurally broken or tracking is unreliable, we explain that before recommending a fresh start.
Do you require long-term contracts?
No long-term contracts. The account is yours, the data is yours, and you can leave at any time. We ask for enough runway to gather real evidence, not a signature that traps you.
What do you report on?
Cost per lead, calls, form submissions, which search terms produced them, and where the budget went. Clicks and impressions are context, not the report.
Do I own the Google Ads account?
Yes. The account is set up under your business, with your billing, and you keep full access. If the engagement ends, everything stays with you.
Do Google Ads work for contractors?
Yes, when the campaign is built for how homeowners search and the website converts. The biggest risk for contractors is paying for the wrong searches, like job seekers or people looking for directories, so we exclude those from the start and review search terms every week.
How much should a contractor spend on Google Ads?
It depends on your trade and market. Clicks for roofing or HVAC cost far more than for smaller services. We start with a budget that can produce enough data to judge within the first month, then scale only what's producing leads at a cost that makes sense for your average job.
Related services
Build the rest of the system
Web Design
A faster, clearer website built to turn paid traffic into action.
SEO Services
Earn the same searches organically so every lead does not depend on ad spend.
Lead Generation
Capture, qualify, and follow up with demand from more than one channel.
Want a straight answer about your site?
Tell me where to reach you. I’ll reply within one business day.