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02 — Lead generation systems

Build a system that consistently generates new customers.

We put your business in front of people actively looking for what you sell — then build everything that happens next: the page that converts them, the questions that qualify them, the reply that beats your competitor to the phone, and the follow-up that doesn’t quit.

Generate More Leads See the system

The problem

More traffic won’t fix a leaky pipeline. It just makes the leak more expensive.

Most businesses that feel like they have a marketing problem actually have a conversion and follow-up problem. The demand is already there. It arrives, finds nothing convincing, waits too long for a reply, and books someone else.

  • Good months and dead months, with no explanation for either.
  • You’re paying for clicks that land on a page nobody would call from.
  • Leads arrive after hours and get answered the next morning.
  • Your team burns half its day on tyre-kickers and jobs outside your service area.
  • Quotes go out and nothing chases them.
  • Nobody can tell you which channel produced last month’s customers — only what was spent.

How it works

Five stages. We build all of them, because a chain only works if every link holds.

01 / TRAFFIC

Get in front of people already looking

Google Ads on high-intent searches, local SEO and Google Business Profile work so you show up in the map pack, service and location pages for the work you actually want, and retargeting for the people who visited but didn’t call. We start where the buying intent is highest and expand outward.

Google AdsLocal SEOMap packMeta AdsRetargetingProgrammatic service pages
02 / LEAD

Capture them properly when they land

Pages built around one service and one decision, loading fast on a phone, with the proof and the price framing a real buyer needs. Call tracking, form tracking and text-to-book so the lead is captured whichever way they prefer to reach out.

Conversion-first landing pagesCall trackingClick-to-textReviews on-page
03 / QUALIFICATION

Sort the real jobs from the noise, automatically

Every lead is asked the questions that matter in your business — service, timeline, budget range, ZIP, property type — and tagged before a human touches it. Your team starts the day with a list ordered by what’s worth calling first.

Automated qualificationLead scoringService-area filteringSpam screening
04 / FOLLOW-UP

Answer first, then keep answering

An instant reply goes out in under a minute, day or night, and the lead is routed to the right person with everything they need to know. Then the sequence takes over: reminders before appointments, chase-ups on open quotes, a nudge to no-shows, and a long-tail reactivation for the ones who went quiet.

Sub-minute responseSmart routingQuote follow-upAppointment remindersReactivation
05 / CUSTOMER

Know exactly what produced the revenue

Every booked job ties back to the channel, campaign, keyword or page that created it. So the monthly conversation is about cost per acquired customer and which channel to feed — not impressions.

End-to-end attributionCost per customerChannel ROIMonthly review

What’s included

The infrastructure around the ads — not just the ads.

High-intent paid search

Campaigns built around the searches that mean someone is ready to buy, with negative keyword discipline so you stop paying for browsers.

Local SEO & map pack

Profile optimisation, service and location pages, citations and review velocity — the things that actually move local rankings.

Conversion landing pages

One service, one decision, fast on mobile, with proof where it counts. Built to be measured and iterated.

Multi-channel capture

Forms, tracked calls, click-to-text, chat and booking widgets — all landing in one place.

Automated qualification

AI-assisted intake that asks your qualifying questions and scores the lead before anyone picks up the phone.

Routing & CRM integration

The right lead to the right person on the right channel, written into the CRM you already use.

Follow-up sequences

Quote chasing, appointment reminders, no-show recovery and dormant-lead reactivation, all on autopilot.

Tracking & attribution

Analytics, conversion tracking, call recording and source attribution wired end to end and pushed back into the ad platforms.

Ongoing optimisation

Testing pages, offers, budgets and messaging every month, with the losers cut rather than quietly carried.

Speed to first response is the cheapest advantage in local business. Most competitors take hours. A system that replies in under a minute wins jobs before anyone has picked up a phone.

Use cases

What we build first, depending on where you are.

“We rely almost entirely on referrals”

Referrals are wonderful and completely unpredictable. We build a second, controllable channel alongside them so growth doesn’t depend on who happens to mention you at a barbecue.

“We’re spending on ads and can’t tell if it works”

We install tracking and attribution first, then fix the capture and follow-up layer. Usually the spend doesn’t need to increase — it needs to stop leaking.

“We get leads but they go cold”

Instant response, structured qualification and automated quote chasing. This is usually the single highest-ROI thing we build, and it’s fast.

“We want more of one specific job type”

Dedicated campaigns and pages for your highest-margin service, so you fill the calendar with the work you actually want instead of whatever comes in.

“We’re expanding into a new area”

Location pages, local profile setup and a geo-targeted paid layer to buy visibility while the organic footprint catches up.

“Our sales team is drowning in junk”

Tighter targeting, better screening questions and automatic filtering, so the humans only touch leads worth their time.

What it costs

What it costs

Lead generation system build$2,500–5,000
Ongoing management$1,000–2,000/mo
Ad spend paid direct to Google, never marked upat cost

Flat monthly regardless of ad spend. We don’t take a percentage of media, so we have no reason to tell you to spend more.

FAQ

Questions we get asked

Do we have to replace our website?
Not always. If the site is doing its job and the gap is in what happens after someone lands on it, we'll build the pipeline and leave the site alone. If the site is the bottleneck — slow, unclear, invisible on mobile, no obvious next step — we'll tell you, and we build those too. Either way you'll know which one you're dealing with before you spend anything.
How much should we spend on ads?
It depends on your average job value and how competitive your market is, and we’ll model it with you before you commit a dollar. What we won’t do is turn on spend before the capture, qualification and follow-up layer exists — paying for clicks that land in a leaky system is the single most common way businesses waste money online. Ad budget is paid directly to Google or Meta from your own account, never through us.
How long before we see leads?
Paid channels can produce leads in the first week once the system is live. Local SEO and organic work on a slower curve — think months, not days. We usually start with the fast channel to prove the machine works, then build the slower compounding channels underneath it.
What counts as a “qualified” lead?
You define it, in your words: service type, job size, timeline, service area, whether they own the property, whatever matters in your business. The system asks those questions automatically and tags leads accordingly, so your team spends its time on the ones worth calling.
We already have a CRM. Do we have to switch?
No. We build into what you have — ServiceTitan, Jobber, Housecall Pro, HubSpot, Salesforce, Pipedrive, GoHighLevel and most others. If you genuinely don’t have anything, we’ll set up something lightweight rather than sell you an enterprise platform you’ll never use.
Who owns the accounts, pages and data?
You do. Ads accounts, analytics, tracking, CRM, landing pages, phone numbers — all in your name. If we part ways, everything keeps running and you keep the history. That’s not a perk, it’s the only honest way to do this.
Do you guarantee a number of leads?
No, and be careful with anyone who does without seeing your numbers. What we do commit to is a baseline before we start, a clear model of what the channel should produce, transparent reporting on what it actually produced, and no long-term contract holding you in if it doesn’t work.

Next step

Let’s find the leak before you spend another dollar on traffic.

On the call we’ll walk your actual lead path — search to phone call to booked job — and show you where it’s breaking. Most businesses find at least one fix worth more than their entire ad budget.

Book a Strategy Call Or call 610-764-3857

Free · 30 minutes · You leave with a prioritised list either way