Concrete construction · Southeastern PA
Maas Concrete
From 5 leads a month to 16. Website and discovery work, measured after launch.
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The starting problem
Maas Concrete had a weak, outdated website, a Google Business Profile that was not fully optimized, and Meta ads that were spending budget without producing qualified concrete leads.
What we built
A modern conversion-focused website, a fully optimized Google Business Profile, and Meta ad campaigns rebuilt around actual job inquiries rather than clicks alone.
A faster, simpler website designed to turn a visitor into a call or form submission. A Google Business Profile with complete information, photos, and review generation. And Meta ads restructured around lead forms and calls, with landing pages that matched the ad promise.
This case study did not include Google Ads work.
Before and after
The original six measures, unchanged. These are this client's results, not a promise for another business.
| Measure | Before | After |
|---|---|---|
| Leads per month | 5 | 16 |
| Monthly visitors | 107 | 1,657 |
| Mobile conversion rate | 0.5% | 2.9% |
| Form completion rate | 8% | 23% |
| Mobile load time | 6.7s | 1.3s |
| Click-to-call taps per month | 2 | 13 |
Timeline
- 1
Before the rebuild
The starting figures above describe the original website and enquiry path.
- 2
Launch
The website and agreed discovery work went live. A specific launch date has not been supplied.
- 3
Six months after launch
Measured over six months following launch.
Client quote
What’s next
Future work will be agreed with Maas Concrete after reviewing the current enquiry mix, website performance and capacity. No additional outcome or project has been claimed here.
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