For the trades
SEO for contractors and trades
Three businesses appear on the map above every website on the page. This is the work that gets you into that list.
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“Steve problem solved each issue I presented to him and worked through multiple trials until we got the look and function where we needed it to be. I cannot recommend him more highly!”
Where the calls come from
How contractors actually get found
When a homeowner’s furnace dies or a fence blows down, they don’t browse ten websites. They search “near me” — or the trade and the nearest town name — and Google shows them three businesses on a map before any website on the page. Most of the calls go to those three.
Which means the Google Business Profile matters more than the website for winning the call — and the website matters for winning the trust after it. SEO for a contractor is mostly the work of being one of the three on the map, then looking worth hiring when they check.
The trade-specific part
Why contractor SEO is different
Most contractors are service-area businesses — no storefront, no walk-in traffic, just a radius of towns you drive to. That setup is normal on Google, but it has to be configured properly, and a misconfigured one quietly costs you calls.
Demand is seasonal, and it splits two ways: emergency work, where the first credible name on the map gets the call, and planned work, where the customer collects three estimates and the reviews decide whose number gets called back. Both end at the same conversion — the estimate request — so everything points there.
And contractors hold a ranking asset most businesses would pay for: jobsite photos. Real before-and-afters, taken on the phone you already carry, uploaded steadily, are exactly what the profile rewards — and almost nobody in the trades uses them.
The work
What’s included
A proper setup once, then the ongoing work that keeps the profile alive. It’s the same system behind our Google Business Profile optimization and review automation services.
Setup
- Category audit and correction
- Services and service areas configured properly
- Business description written for the searches people actually make
- Photo organisation — jobs, team, before-and-after
- Hours and attributes filled in
- Duplicate listings found and dealt with
- Name, address and phone consistency across the web
Every month
- Posts published to the profile
- New questions answered
- Review responses handled
- New job photos added
- Profile edits monitored for unwanted changes
- Reporting on calls and direction requests
- Profile and website kept in alignment
Who this is for
Trades we work with
General contractors, concrete, landscaping, roofing, HVAC, plumbing, electrical, remodelling, fencing, excavation and restoration. The pattern is the same across all of them: service-area setup, a live profile, steady reviews, and a site built to turn the visit into an estimate request — which is what our contractor website work covers when the site is the weak link.
The honest part
What nobody can promise you
No one can promise you a spot in the three on the map. Results are personalised, they shift constantly, and anyone guaranteeing a position is selling you a guess. What can be promised is the work getting done every month and reporting that shows real numbers — calls, direction requests, estimate requests.
It’s month to month with no contract. And if you’d rather see where you stand before deciding anything, the free audit tells you — no charge, no obligation, take the list and do it yourself if you like.
FAQ
Common questions
We're busy already. Why would we need this?
We get our work from referrals. Does SEO still matter?
Do we need a storefront for the map pack?
How long does this take?
Is there a contract?
What does the free audit actually include?
Want a straight answer about your site?
Tell me where to reach you. I’ll reply within one business day.