Fencing · Chadds Ford, PA
Chadds Ford Fence
From 2 leads a month to 15. Website and discovery work, measured after launch.
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The starting problem
Chadds Ford Fence had been serving the Delaware and Chester County area for years, but their website was outdated, they had no meaningful search presence, and their Google Business Profile did not exist. New leads came almost entirely from referrals and repeat customers.
What we built
A modern, fast website organized around the fencing services customers actually search for, plus a new Google Business Profile with proper categories, photos, service areas, and a review request workflow.
A mobile-first site that loads in under a second, with clear service pages, a short contact form, and click-to-call on every screen. A Google Business Profile built from scratch with the right categories, service-area targeting, and a process to turn completed jobs into reviews.
This case study did not include Google Ads work.
Before and after
The original six measures, unchanged. These are this client's results, not a promise for another business.
| Measure | Before | After |
|---|---|---|
| Leads per month | 2 | 15 |
| Monthly visitors | 237 | 1,800 |
| Mobile conversion rate | 0.8% | 3.2% |
| Form completion rate | 12% | 38% |
| Mobile load time | 7.2s | 1s |
| Click-to-call taps per month | 5 | 21 |
Timeline
- 1
Before the rebuild
The starting figures above describe the original website and enquiry path.
- 2
Launch
The website and agreed discovery work went live. A specific launch date has not been supplied.
- 3
Six months after launch
Measured over six months following launch.
Client quote
What’s next
Future work will be agreed with Chadds Ford Fence after reviewing the current enquiry mix, website performance and capacity. No additional outcome or project has been claimed here.
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