Excavation, utility & concrete
From 2 leads a month to 10
J.A. Cuzzupe Inc. — excavation, utility & concrete · Cherry Hill, NJ
Starting point. J.A. Cuzzupe has been doing excavation, utility and concrete work across New Jersey since 1979. Family-founded, 45+ crew, NJLICA member. Forty-five years of reputation — and a website that was quietly turning it away.
What we built. A new site built around how their customers actually decide — which service, how urgent, and can I reach someone now.
What the numbers said
Their old site took 5.2 seconds to load on a phone. Roughly half of mobile visitors leave before a page that slow finishes rendering — and mobile is where most contractor searches happen.
Of the few who stayed, 0.8% did anything about it. Of the people who started the contact form, 88% abandoned it before submitting.
Two leads a month, from a firm with forty-five years of work behind it. The problem was never the reputation. It was everything between a Google search and the phone ringing.
What we built
Fast on mobile, because that’s where the traffic is. A shorter form that asks only what’s needed to route the job. Click-to-call on every screen, because a homeowner with a flooded basement is not filling in a form. Separate paths for homeowners and general contractors, who want completely different things. And a structure Google could read, so each of their five service areas had a page that could rank.
What changed
Monthly visitors
200
1,200 (6×)
Mobile conversion rate
0.8%
2.5% (3.1×)
Form completion rate
12%
30% (2.5×)
Mobile load time
5.2s
1.2s (4.3× faster)
Click-to-call taps per month
8
15 (1.9×)
Measured over six months following launch in February 2026.
Organic rankings held through the rebuild — no drop-off, no recovery period.
Fencing Company
From 2 leads a month to 15
Chadds Ford Fence — fencing · Chadds Ford, PA
Starting point. Chadds Ford Fence had been serving the Delaware and Chester County area for years, but their website was outdated, they had no meaningful search presence, and their Google Business Profile did not exist. New leads came almost entirely from referrals and repeat customers.
What we built. A modern, fast website organized around the fencing services customers actually search for, plus a new Google Business Profile with proper categories, photos, service areas, and a review request workflow.
What the numbers said
Their old site took 7.2 seconds to load on a phone. That alone was turning away more mobile visitors than it kept.
There was no Google Business Profile, so local searches went to competitors who had one. The contact form was long enough that 88% of people who started it never finished.
Two leads a month was not a demand problem. It was a discoverability and friction problem.
What we built
A mobile-first site that loads in under a second, with clear service pages, a short contact form, and click-to-call on every screen. A Google Business Profile built from scratch with the right categories, service-area targeting, and a process to turn completed jobs into reviews.
What changed
Leads per month
2
15 (7.5×)
Monthly visitors
237
1,800 (7.6×)
Mobile conversion rate
0.8%
3.2% (4×)
Form completion rate
12%
38% (3.2×)
Mobile load time
7.2s
1s (7.2× faster)
Click-to-call taps per month
5
21 (4.2×)
Measured over six months following launch.
Concrete Construction Company
From 5 leads a month to 16
Maas Concrete — concrete construction
Starting point. Maas Concrete had a weak, outdated website, a Google Business Profile that was not fully optimized, and Meta ads that were spending budget without producing qualified concrete leads.
What we built. A modern conversion-focused website, a fully optimized Google Business Profile, and Meta ad campaigns rebuilt around actual job inquiries rather than clicks alone.
What the numbers said
The old site took 6.7 seconds to load on mobile. The contact form converted only 8% of starters. The GBP was incomplete, and the Meta ads were optimized for traffic, not for leads.
Five leads a month was not enough to support the growth they were capable of. The budget was there; it was just leaking out in the wrong places.
What we built
A faster, simpler website designed to turn a visitor into a call or form submission. A Google Business Profile with complete information, photos, and review generation. And Meta ads restructured around lead forms and calls, with landing pages that matched the ad promise.
What changed
Leads per month
5
16 (3.2×)
Monthly visitors
107
1,657 (6×)
Mobile conversion rate
0.5%
2.9% (5.8×)
Form completion rate
8%
23% (2.9×)
Mobile load time
6.7s
1.3s (5.2× faster)
Click-to-call taps per month
2
13 (6.5×)
Measured over six months following launch.
