Electrician lead generation
Electrician leads, exclusive to you
We get electricians exclusive leads for panel upgrades, EV chargers, generators and other planned projects in their own service area, and you pay only for each qualified lead. Each lead reaches your business through your own Google profile and pages, under your name, and goes only to you.
Shared lead sites like Angi, HomeAdvisor and Thumbtack send one homeowner's request to several electricians, which turns a good project into a bidding war.
When the homeowner finds you directly, you start the conversation as their choice, not as one of five quotes they were handed.
The jobs we go after
Most electrical leads worth paying for are planned projects, so that is what we build around.
Panel upgrades
Often triggered by an EV, a heat pump, a renovation or an insurance request. Homeowners want to know why they need it and what it involves.
EV charger installation
A fast-growing request from new EV owners who want a clear answer on cost factors, permits and whether their panel can handle it.
Whole-home generators
High-ticket installs researched after an outage. A dedicated page with sizing and fuel questions answered puts you on the short list.
Rewiring
Older homes with knob and tube or aluminum wiring, often flagged during a sale or an inspection. These buyers need reassurance more than a sales pitch.
Lighting
Recessed, landscape and fixture work. Smaller tickets on their own, but they often lead to larger projects in the same home.
Service upgrades
Meter and service entrance work, often paired with a panel upgrade. Explaining the utility coordination clearly sets you apart.
What a qualified electrician lead looks like
Illustrative enquiry — not a real client lead
We just bought an electric car and need a Level 2 charger in the garage. Our panel is 100 amp and I'm not sure it can handle it. Can you give us an estimate?
That is a real homeowner, in your area, asking for work you do. It counts as a qualified electrician lead, and a 60-second call to your tracked number asking the same thing counts too.
Panel upgrade marketing should explain the next step, not prescribe an electrical solution from a search query. We show the work you do and invite a site assessment. A homeowner adding an EV charger may also need service changes, but your electrician makes that determination. Clear wording helps people share useful information without expecting a guaranteed installation price before anyone has looked at the panel.
Not billed
- Requests for a free electrical inspection at a property outside your service area
- Other contractors asking you to sub on their job
- Job seekers asking whether you're hiring
- Spam, sales pitches, job seekers, wrong numbers, existing customers and repeats within 30 days are never billed.
You see all of them in your report so you know what's coming in, but you are not billed for any of them. You have 7 days to dispute any lead.
Generators and rewiring projects tend to need more discussion than a lighting request. We organize the information around the homeowner's situation: outage preparation, a renovation, an inspection concern or a new vehicle. Actual equipment brands, qualifications and project photos come from you. We do not invent certifications or claim that an installation is permit-free just to make a form easier to complete.
How we get you found
Your Google Business Profile
Homeowners planning a charger or generator usually search on a phone, check two or three profiles and request a few estimates. We set the right categories and services, and keep adding photos of finished panels, chargers and installs so your profile shows the work you want more of.
A lead page for each service
EV charger buyers and generator buyers ask very different questions. Lead Engine includes up to three landing pages; Growth Engine adds broader service coverage that answers them plainly and makes it easy to ask for an estimate.
Local SEO pages
Planned electrical projects are researched before anyone calls. New pages on those topics, tied to the towns you serve, keep you in front of homeowners during that research.
Google Ads management
Ads can put you at the top for searches like EV charger installer near me in your service area. We manage the campaigns, and ad spend goes from your account straight to Google, never marked up.
Your travel area also affects the kind of work worth pursuing. An EV charger estimate near your existing jobs may fit the day; a minor fixture request far away may not. Before campaigns run, we agree on offered services and excluded locations. Qualification remains about a real, reachable person requesting your work, not a guarantee that the homeowner will accept your quote or meet an unspoken project minimum.
Which package fits
Lead Engine fits most electricians. You get up to three lead pages, for example EV chargers, panel upgrades and generators, a cleaned-up Google profile, a tracked phone number and Google Ads management.
Growth Engine is for larger electrical contractors with multiple crews or locations who want the website, local SEO, Meta ads and social handled too, with no per-lead fee.
Lead Engine
$750/month + $100 per qualified lead
$500 one-time setup. 90 days, then month-to-month. You set a monthly lead cap.
Ad spend is paid directly to Google, never marked up. $1,000/month recommended minimum.
Growth Engine
$2,500/month, no per-lead fee
Custom website included with a 12-month agreement, or $1,500 setup and month-to-month after 90 days.
Ad spend is paid directly to Google and Meta, never marked up. $1,500/month recommended minimum.
Electrical projects like EV chargers, generators and panel upgrades are high-value but less frequent than service calls. A flat marketing retainer can feel like a gamble when you don't know how many of those projects a month will bring. Paying per qualified lead takes most of that guesswork away.
It also lets you grow one service at a time. Many electricians start with the one project they want more of, see how the leads come in for a few months, then add a second or third service when their schedule can take it. Each step is a plan change, not a new contract.
Electrical demand is not identical in every season. Outdoor lighting, generator interest and renovation schedules each create different opportunities, so the monthly review separates those requests instead of treating them as interchangeable. We use your own lead log to decide what deserves attention next. No roofing, fence or concrete case study is presented as evidence of electrical campaign performance.
Results from contractors like you
These projects are for excavation, fencing and concrete businesses, not this trade. They show our work, not a forecast for your business.
Electrician lead questions
Can I target only EV charger and generator jobs?
Do you handle commercial electrical leads?
What if a homeowner just wants a price over the phone?
Does electrical seasonality change the campaign?
Are these leads shared with other electrician contractors?
Put your electrician work in front of the right buyers.
Start with your services, your area and your capacity. We’ll tell you what we would build first.