Plumbing lead generation
Plumbing leads, exclusive to you
We get plumbing companies exclusive leads from homeowners in their own service area, and you pay only for each qualified lead. The lead finds your Google profile or your page, contacts your business by name, and goes to you alone.
Marketplaces like Angi, HomeAdvisor and Thumbtack sell the same burst-pipe request to several plumbers. In plumbing, the one who answers first usually wins, so a shared lead often means paying to lose a race.
Exclusive leads take the race out of it. The homeowner already chose to call you.
The jobs we go after
We point your marketing at the plumbing work worth chasing, not just the calls that keep the phone busy.
Water heaters
Tank and tankless replacements are planned or urgent, and both are worth a dedicated page. Homeowners want to know options, sizing and how fast you can install.
Repiping
Whole-house and partial repipes are large jobs that homeowners research carefully. A clear page explaining the process and disruption helps you win the estimate.
Sewer and water line replacement
High-value work that often starts as a backup or a wet spot in the yard. We build pages around the symptoms people search for.
Drain and sewer work
Camera inspections, jetting and main line clearing. These calls often lead to bigger repairs, so they get their own place on your site.
Bathroom and kitchen plumbing
Fixture swaps, rough-ins and remodel work, usually planned well ahead and often requested alongside a remodeler's estimate.
Sump pumps
Installs, replacements and battery backups, with demand that jumps during wet seasons. A page ready before the rain gets you the call.
What a qualified plumbing lead looks like
Illustrative enquiry — not a real client lead
Our water heater is leaking from the bottom and there's water on the basement floor. It's a 50 gallon gas tank. Can you replace it today or first thing tomorrow?
That homeowner is in your area, reachable and asking for a replacement you do. It is a qualified plumbing lead, and the same request as a 60-second call to your tracked number counts too.
Water heater buyers often know the symptom but not the scope. A leaking tank, an unreliable shower temperature or a desire for more hot water can each lead to a different recommendation. Your landing page names the equipment and services you handle, explains what an estimate requires and makes the phone easy to reach. It should never suggest that a diagnosis or installation price is settled before your plumber inspects the job.
Not billed
- Tenants asking about a repair that is their landlord's responsibility at a property outside your area
- Sales calls from suppliers, marketing companies or software vendors
- Repeat callers who already contacted you in the past 30 days
- Spam, sales pitches, job seekers, wrong numbers, existing customers and repeats within 30 days are never billed.
Those still show up in your report, but they never count toward your bill or your monthly cap. You have 7 days to dispute any lead.
Sewer and drain line enquiries need a different set of questions from bathroom rough-ins. We can ask about the property, the visible problem and the service needed without making someone complete a technical survey. For repiping and remodel work, the form can capture the project stage. That gives your office a useful starting point, not a promise that every request will become a large project.
How we get you found
Your Google Business Profile
Most plumbing searches are emergencies made from a phone, and most end in the map. We correct your categories and service area, keep your hours accurate, and post real job photos every month so your profile looks like the busy, trusted company it is.
A lead page for each service
A homeowner with sewage in the basement and one planning a tankless upgrade need different pages. Each service on your plan gets one, with a tap-to-call button above everything else.
Local SEO pages
Planned work like repiping, water heater upgrades and sewer line replacement is researched ahead of time. New pages for those services and your towns keep bringing in the bigger jobs.
Google Ads management
Ads can put you at the top for burst pipe and water heater replacement searches right away. We manage the campaigns, and ad spend is paid from your own account directly to Google, never marked up.
Emergency availability is yours to define. If you do not run an overnight crew, we will not advertise round-the-clock repairs. A missed-call acknowledgement tells the homeowner their request reached you and lets them reply with details, but your team confirms the appointment. Calls and forms stay in your own business name, so the conversation is yours from the first contact rather than handed over from a marketplace.
Which package fits
Lead Engine fits most plumbing companies. The tracked phone number means emergency calls count as leads, and missed-call text back lets a homeowner know you've got their request before they call the next plumber.
To be straight with you: per-lead pricing makes the most sense for plumbers who want more water heater, repipe and sewer jobs. If most of your work is small drain calls, a flat fee per lead is harder to justify, and we'll tell you that on the first call.
Growth Engine is for companies with several trucks or locations that want the website, local SEO, Meta ads and social handled too, with no per-lead fee.
Lead Engine
$750/month + $100 per qualified lead
$500 one-time setup. 90 days, then month-to-month. You set a monthly lead cap.
Ad spend is paid directly to Google, never marked up. $1,000/month recommended minimum.
Growth Engine
$2,500/month, no per-lead fee
Custom website included with a 12-month agreement, or $1,500 setup and month-to-month after 90 days.
Ad spend is paid directly to Google and Meta, never marked up. $1,500/month recommended minimum.
Plumbing calls are often won or lost in the first few minutes. Shared leads make that worse, because you're racing other plumbers who got the same request at the same moment. Exclusive leads give your office a fair chance to answer, book the job and send a tech without the scramble.
Paying per qualified lead also keeps you honest about which work you actually want. If you'd rather spend your trucks' time on water heaters, repipes and sewer lines, we aim the pages and ads there, and you can see in your monthly report exactly which services the leads came from and what each one cost you.
For commercial plumbing, we agree on property types and the work you accept before building the page. Restaurant maintenance, landlord repairs and construction rough-ins are different markets, and none should be quietly mixed into a residential campaign. The monthly review connects requested services to your actual booked work, so you can decide whether to narrow the campaign or build around a second service.
Results from contractors like you
These projects are for excavation, fencing and concrete businesses, not this trade. They show our work, not a forecast for your business.
Plumbing lead questions
Can I avoid small jobs like clogged drains?
Do emergency calls count?
Can leads go to my on-call tech?
How do you handle seasonality and commercial plumbing?
Are these leads shared with other plumbing contractors?
Put your plumbing work in front of the right buyers.
Start with your services, your area and your capacity. We’ll tell you what we would build first.