Concrete lead generation
Concrete leads, exclusive to you
We get concrete contractors exclusive leads for driveways, patios, stamped work and foundations in their own service area, and you pay only for each qualified lead. Those homeowners find your Google profile and pages, ask your business for the estimate, and the lead goes only to you.
Marketplaces like Angi, HomeAdvisor and Thumbtack sell the same driveway request to several concrete companies, and homeowners on those sites are often shopping on price alone.
When a homeowner finds you through your own profile and photos, they've already seen your work. That's a much better start to an estimate.
The jobs we go after
We build around the flatwork and structural jobs you want more of, season by season.
Driveways
Tear-outs, replacements and new pours. The most searched concrete job for most homeowners, and the one where photos of finished work matter most.
Patios
Often planned over the winter and booked for spring. A patio page with sizes, finishes and photos gives homeowners a reason to call you first.
Stamped and decorative concrete
Higher-value work that buyers choose by looking. A gallery of patterns and colors you've actually poured does the selling.
Sidewalks
Repairs and replacements, including township-required sidewalk work that homeowners don't know how to start.
Foundations and slabs
Garages, additions, sheds and new construction. These leads often come from homeowners and builders, so the page speaks to both.
Steps
Front step replacements and repairs. Smaller jobs, but often the first project that leads to a driveway or walkway.
What a qualified concrete lead looks like
Illustrative enquiry — not a real client lead
We'd like to replace our cracked asphalt driveway with concrete, about two car widths and maybe 60 feet long. We're thinking about a stamped border. Can we get an estimate this spring?
That is a real homeowner, in your service area, asking for work you offer. It counts as a qualified concrete lead, and a 60-second call to your tracked number asking the same thing counts too.
A driveway enquiry becomes easier to price when you understand access, the existing surface and the finish the homeowner has in mind. The form can collect those starting details without asking for an engineering drawing. We leave decisions about thickness, reinforcement, drainage and preparation to your site assessment. Your marketing explains the estimate process rather than pretending a square-foot price answers every concrete question.
Not billed
- Asphalt-only inquiries, if you don't do asphalt
- DIY questions from people who want advice on pouring their own pad
- Requests from outside your service area
- Spam, sales pitches, job seekers, wrong numbers, existing customers and repeats within 30 days are never billed.
They still appear in your report, but none of them is billed or counted toward your cap. You have 7 days to dispute any lead.
Stamped patios need more visual context than utility slabs. We organize real project photos around the finishes you actually offer and explain that site conditions affect the proposal. For foundations, steps and sidewalks, the page can speak to builders as well as homeowners. Those audiences need different answers, so an attractive patio gallery should not be the only information a general contractor can find.
How we get you found
Your Google Business Profile
Concrete is a planned spring-to-fall purchase, and homeowners usually compare two or three estimates. Photos of past work are often what decides who gets the call. We set up your categories and service area properly and keep adding photos of real driveways, patios and stamped jobs every month.
A lead page for each service
A driveway buyer and a stamped patio buyer want different information. Each service on your plan gets a page with photos, plain answers and a short estimate form.
Local SEO pages
New pages for your towns and services keep you visible when homeowners start planning, often months before the pour. That gives you a fuller schedule going into the season.
Google Ads management
In spring, ads can put you at the top for searches like concrete driveway contractor near me. We manage the campaigns, and ad spend is paid from your own account directly to Google, never marked up.
The pouring calendar sets the pace. When winter slows installations, your profile and website can still help people plan spring work, but we will not call that a guaranteed backlog. The monthly fee stays in place on Lead Engine, and your lead charges depend on qualified enquiries within your chosen cap. We review scheduling honestly rather than promising that advertising can overcome unsuitable weather or unavailable crews.
Which package fits
Lead Engine fits most concrete companies: driveways, patios and stamped work across your service area, with a tracked phone number, missed-call text back, review requests after each job and Google Ads.
Growth Engine is for larger outfits running several crews or covering multiple areas that want the website, local SEO, Meta ads and social handled too, with no per-lead fee.
Whichever package you start on, your monthly cap stays in your hands. When the pour schedule is full, lower the cap for the month and your bill follows. When you have room before winter, raise it again.
Lead Engine
$750/month + $100 per qualified lead
$500 one-time setup. 90 days, then month-to-month. You set a monthly lead cap.
Ad spend is paid directly to Google, never marked up. $1,000/month recommended minimum.
Growth Engine
$2,500/month, no per-lead fee
Custom website included with a 12-month agreement, or $1,500 setup and month-to-month after 90 days.
Ad spend is paid directly to Google and Meta, never marked up. $1,500/month recommended minimum.
Concrete is seasonal, and most marketing doesn't care. A flat retainer charges the same in January as it does in May. With per-lead pricing, your lead costs follow the pouring season, and the monthly fee keeps your profile and pages ready for the spring planning rush.
Exclusive leads also help you protect your price. A homeowner who picked you after looking at your stamped patios is comparing quality, not just the lowest number. That makes it easier to sell the job at the price it deserves, and to fill your schedule with the work you're proudest of.
Your monthly cap keeps the busy months in check, so you never pay for more leads than your crews can pour.
The Maas Concrete case study below concerns website, Google profile and Meta work, not Google Ads. It shows that removing friction and improving discovery can work together; it does not predict your next month's driveway enquiries. Your own campaign will be judged on its own requests and booked jobs, with the same clear qualification rules agreed before we start.
Concrete contractor results
Here is what this looked like for a concrete contractor we work with.
Concrete lead questions
Can I target only stamped or decorative work?
Do you cover commercial flatwork?
What happens in winter when demand drops?
Do I need project photos?
Are these leads shared with other concrete contractors?
Put your concrete work in front of the right buyers.
Start with your services, your area and your capacity. We’ll tell you what we would build first.