HVAC lead generation
HVAC leads, exclusive to you
We get HVAC companies exclusive leads for replacements, repairs and maintenance in their own service area, and you pay only for each qualified lead. The homeowner finds your Google profile and your pages, calls or writes to your business by name, and that lead goes to you and nobody else.
Shared marketplaces like Angi, HomeAdvisor and Thumbtack send the same no-heat request to several HVAC shops at once. By the time your tech calls back, the homeowner may already have someone on the way.
Our approach builds your own presence instead of renting someone else's. The calls you get were meant for you.
The jobs we go after
HVAC demand swings with the weather, so we build for both the busy weeks and the slow ones.
System replacements
Full furnace, boiler and AC change-outs are where the margin is. These buyers compare a few companies, so your pages explain options, efficiency and what an install day looks like.
Heat pumps
More homeowners are asking about heat pumps, and many don't know what questions to ask. A clear page that answers them puts you on the short list.
AC and furnace repair
The no-heat and no-cool calls that fill your board in peak season. We make sure your number is the first thing they can tap.
Ductless mini-splits
Additions, finished attics, garages and older homes without ductwork. These searchers often start with very specific questions, which a dedicated page can answer.
Maintenance plans
Tune-up and service agreement signups give you steady work in shoulder season and a list of customers who call you first when something breaks.
What a qualified HVAC lead looks like
Illustrative enquiry — not a real client lead
Our heat stopped working this morning and the house is getting cold. The furnace is around 18 years old and we're wondering if it's time to replace it. Can someone come out today or tomorrow?
That is a real homeowner, in your area, asking about a repair or replacement you offer. It counts as a qualified HVAC lead, and the same request as a phone call of 60 seconds or more to your tracked number counts too.
An HVAC replacement enquiry can start as a repair question. The homeowner may not know whether the equipment can be saved, whether a heat pump suits the house, or how a ductless system works upstairs. We write the pages to explain the choices without diagnosing a system online. Your technician makes the recommendation after checking the home; the marketing gets the right conversation started.
Not billed
- Warranty registration calls or manufacturers following up on equipment
- Parts suppliers and distributors calling to sell you inventory
- Homeowners calling from outside your service area
- Spam, sales pitches, job seekers, wrong numbers, existing customers and repeats within 30 days are never billed.
These still appear in your lead report so you can see the full picture, but you are never charged for them. You have 7 days to dispute any lead.
Maintenance plans deserve their own message. They are not emergency replacements with a smaller price tag, and they should not be advertised that way. We can separate seasonal service requests from installation enquiries so you can see what is filling the dispatch board. If the economics of paying for maintenance enquiries do not make sense, we discuss that before using them as a campaign target.
How we get you found
Your Google Business Profile
Most urgent HVAC searches end in the map. A homeowner with no heat taps one of the first few companies with good reviews and an open-now label. We fix your categories, hours and service area, and prepare accurate photos at setup, with weekly posts in Growth Engine.
A lead page for each service
Urgent repair searches and planned replacement research need different pages. Repair pages put the phone number front and center. Replacement and heat pump pages explain options and invite an estimate request.
Local SEO pages
The rest of the year, homeowners research replacements and heat pumps well before they buy. New SEO pages for those topics and your towns keep you visible during that research, so you are the name they remember when they're ready.
Google Ads management
When a cold snap or heat wave hits, ads can put you at the top for no heat and AC not working searches in your area. We manage the campaigns, and the ad spend is paid from your account directly to Google, never marked up.
A missed-call text acknowledges the enquiry; it does not promise a technician is on the way. Your actual hours, service coverage and after-hours arrangements shape the wording. That matters when a homeowner has no cooling at night or no heat over a holiday. Your office keeps control of appointments, while instant text and email delivery make the new request visible without another inbox to monitor.
Which package fits
Lead Engine fits most HVAC companies. HVAC is call-driven, and after-hours response often decides who gets the job. The tracked phone number means calls count as leads, and missed-call text back answers every new lead, even at 10 at night, so the homeowner knows you're on it.
Growth Engine is for shops running several trucks or more than one location that want the website, local SEO, Meta ads and social handled too, with no per-lead fee.
Lead Engine
$750/month + $100 per qualified lead
$500 one-time setup. 90 days, then month-to-month. You set a monthly lead cap.
Ad spend is paid directly to Google, never marked up. $1,000/month recommended minimum.
Growth Engine
$2,500/month, no per-lead fee
Custom website included with a 12-month agreement, or $1,500 setup and month-to-month after 90 days.
Ad spend is paid directly to Google and Meta, never marked up. $1,500/month recommended minimum.
HVAC demand follows the thermometer. A mild October and a frozen January can look nothing alike on your call board. Paying per qualified lead means you pay for the busy weeks when they happen, and far less in the quiet ones, while the monthly fee keeps your profile and pages working all year.
It also changes how you think about maintenance plans and replacements. A tune-up customer who found you on your own profile is far more likely to call you, not a marketplace, when their system finally gives out. That relationship belongs to your company, not to a lead site.
The same discipline applies to weather-driven demand. We review cooling work before summer, heating before cold weather and planned upgrades during quieter periods. We do not manufacture replacement statistics or use another HVAC company's results as your forecast. The first review looks at your own enquiries, the services requested, and whether the jobs justify the advertising spend.
Results from contractors like you
These projects are for excavation, fencing and concrete businesses, not this trade. They show our work, not a forecast for your business.
HVAC lead questions
Can you focus on replacements instead of service calls?
Do emergency calls count as leads?
What happens to leads that come in after hours?
Can this cover commercial HVAC and seasonal planning?
Are these leads shared with other HVAC contractors?
Put your HVAC work in front of the right buyers.
Start with your services, your area and your capacity. We’ll tell you what we would build first.