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Social media

Social media that shows your work.

Homeowners check your Facebook page before they call — and a page that hasn't posted since 2023 quietly costs you jobs. We turn your job-site photos into a steady stream of proof that you're busy, local and good.

$500/month: 8 posts a month on Facebook and Instagram.

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The problem

Why contractor social pages go quiet

Nobody starts a contracting business to become a content creator. Social media falls to the bottom of the list because it feels like homework with no obvious payoff — but homeowners absolutely look, and what they find shapes whether they call.

A dead page looks like a dead business

When a homeowner compares two contractors and one hasn't posted in two years, the quiet one loses — fairly or not. An active page signals a business that's busy and will still exist next year.

The proof never leaves your camera roll

Your phone is full of before-and-afters that would convince a stranger to hire you. They convince nobody sitting in your gallery.

Posting consistently is a job in itself

Writing captions, sizing images, remembering to post — it fragments your week and still doesn't happen. Consistency is the whole game, and consistency needs a system.

The fix isn't dancing on TikTok. It's a simple, repeatable habit: your finished work, posted professionally, twice a week, every week.

What’s included

What you get each month

You take the photos. We do everything else.

8 posts a month

Two posts a week on Facebook and Instagram, written and scheduled for you — before-and-afters, project spotlights, seasonal reminders.

Captions in your voice

Plain, local, confident. No hashtagsoup, no corporate filler — posts that sound like a contractor homeowners want to hire.

A job-site photo guide

A simple one-page guide for taking better photos on the job — what to shoot, when, and from where. Thirty seconds per job is all it takes.

Your branding, consistent

Posts carry your logo, colors and contact details, so every share builds name recognition in your towns.

Seasonal campaigns

Spring sealing, fall prep, storm season — posts timed to when homeowners start thinking about each job.

Monthly report

Reach, engagement and the posts that performed — short, plain, and tied back to what homeowners responded to.

How it works

How it runs

Minimal time from you. Consistency from us.

  1. 1

    Set up and style

    We review your pages, your best past work and your service area, then set the look and voice your posts will carry.

  2. 2

    You snap, we post

    You text us job photos as you go — the guide shows you what to capture. We turn them into scheduled posts twice a week.

  3. 3

    Review and refine

    Each month's report shows what homeowners responded to, and next month's posts lean into what worked.

What a good job-site photo actually looks like

You do not need a photographer. The photos that perform best for contractors are simple: the “before” shot taken straight on, in daylight, before any work starts, and the “after” from the same spot when the job is done. Clean up the frame — move the buckets and the truck if you can — and hold the phone level. That is ninety percent of it.

The photo guide we give you covers the rest: which angles sell each type of job, why a shot with your crew in it outperforms an empty yard, and the one lighting mistake that makes great work look average. Crews usually build the habit within a week, and from then on every job you finish feeds next month's marketing without anyone scheduling a shoot.

Results

From 5 leads a month to 16

Maas Concrete's real project photos became the creative that powered their ads and social presence — leads went from 5 a month to 16.

Concrete Construction Company

From 5 leads a month to 16

Maas Concrete — concrete construction

The rebuilt Maas Concrete website shown on desktop, tablet and phone

Starting point. Maas Concrete had a weak, outdated website, a Google Business Profile that was not fully optimized, and Meta ads that were spending budget without producing qualified concrete leads.

What we built. A modern conversion-focused website, a fully optimized Google Business Profile, and Meta ad campaigns rebuilt around actual job inquiries rather than clicks alone.

What the numbers said

The old site took 6.7 seconds to load on mobile. The contact form converted only 8% of starters. The GBP was incomplete, and the Meta ads were optimized for traffic, not for leads.

Five leads a month was not enough to support the growth they were capable of. The budget was there; it was just leaking out in the wrong places.

What we built

A faster, simpler website designed to turn a visitor into a call or form submission. A Google Business Profile with complete information, photos, and review generation. And Meta ads restructured around lead forms and calls, with landing pages that matched the ad promise.

What changed

 
Before
After
Leads per month
5
16 (3.2×)
Monthly visitors
107
1,657 (6×)
Mobile conversion rate
0.5%
2.9% (5.8×)
Form completion rate
8%
23% (2.9×)
Mobile load time
6.7s
1.3s (5.2× faster)
Click-to-call taps per month
2
13 (6.5×)

Measured over six months following launch.

Included in

Part of the packages

Growth Engine

8 social posts a month are included, alongside the ads and SEO that give them somewhere to point.

See Growth Engine

Social works hardest when it supports ads and search — a homeowner who finds you on Google often checks your Facebook page before calling.

FAQ

Questions about social media

Do homeowners really check a contractor's social media?
Yes — especially for big-ticket projects. Before spending $15,000 on a patio or a roof, people look for proof you're real, local and proud of your work. An active page full of real jobs is that proof.
I don't have time to take photos. Now what?
The photo guide makes it a thirty-second habit: one shot before, one after, from the spots we show you. Most crews build the habit in a week. If a job is especially photogenic, we'll tell you to grab extra angles.
Will you post without my approval?
You can review everything before it goes out, especially in the first few months while we dial in your voice. Most clients relax that once they see the posts sound like them and the comments stay positive.
Which platforms do you post to?
Facebook and Instagram — where homeowners actually are. We'd rather do two platforms well than spread thin across five.
Does social media directly produce leads?
Sometimes, but that's not its main job. Social builds the trust that makes your other marketing convert — the homeowner who saw your ads, checked your page, then called. For direct lead generation, that's what the ads and SEO in Growth Engine are for.

See what your work looks like, posted properly

The free audit reviews your current pages and shows you what a consistent presence would do for your pipeline.

Get a free auditor call 610-764-3857