WEEK 1
Audit & baseline
We count your current reviews, rating, monthly velocity and how you rank against the three competitors above you. We find the trigger point in your workflow and confirm what your software can fire.
01 — Automated review campaigns
Turn more customers into 5-star reviews — without asking anyone to remember.
You already did the hard part. We build the system that follows up with every finished customer, makes leaving a review take ten seconds, and quietly keeps your Google profile climbing while you get on with the work.
The gap most businesses have
Jobs completed last year
Hundreds. Maybe thousands.
Customers who were actually asked
Whoever the office manager got to before the next call came in.
Reviews you should have
The difference between those two numbers is the whole opportunity.
The problem
Nobody has a “bad reviews” problem. They have an “asking” problem.
- Asking depends on whoever is least busy that day — so it happens sometimes, not always.
- By the time anyone follows up, the job is a week old and the goodwill has faded.
- The customer wants to help, then hits a login screen and gives up.
- An unhappy customer goes straight to Google because there was no easier place to complain.
- You’re better than the competitor above you in the map pack — they just have four times the reviews.
- Nobody can tell you what percentage of finished jobs turn into a review, because nobody measures it.
How it works
The ask becomes part of the job, not a task someone has to remember.
Once it’s connected, this runs on every completed job forever. Nobody has to do anything.
1. Customer completes a purchase or service
The trigger comes from your CRM, field app, POS or a one-tap link your crew fires from their phone
2. Automated SMS and email goes out
Sent on a delay you control — two hours after sign-off, next morning, whatever fits your work
3. Sentiment check routes the response
Happy customers go to Google. Unhappy ones get a private form that alerts you immediately
4. One tap straight into the review box
Direct deep link — no searching for your profile, no hunting for the button
5. A single polite reminder if they forget
Stops the moment they leave a review, so nobody gets nagged
6. Everything is measured
Requests sent, reviews earned, conversion rate, rating trend, per location and per crew
More social proof → better map pack ranking → more calls from people who already trust you
Why this compounds instead of plateauing
Reviews aren’t a one-time project. Google weights recency and volume, buyers skim the newest ones, and a profile that gained twelve reviews last month reads very differently from one that gained twelve in 2022.
- Local visibility. Review count and freshness are among the strongest signals in local map rankings.
- Higher close rate. The same estimate lands differently when your profile has 300 reviews instead of 40.
- Earlier warning. You hear about the unhappy customer within minutes instead of reading about it in public.
- Free ad copy. Real customer language becomes the best material on your website and in your ads.
- Team visibility. See which crews and locations generate the best feedback — and which need help.
What’s included
Everything in the campaign, built and connected for you.
Trigger integration
Connected to the system you already use to mark work complete — or a lightweight alternative if you don’t have one.
SMS + email sequences
Written in your voice, timed for the moment goodwill is highest, with one reminder and a hard stop.
Sentiment routing
A private feedback path for unhappy customers, with instant alerts to whoever should fix it.
Frictionless review links
Deep links, QR codes for invoices and vehicles, and a branded landing page for multi-location businesses.
Google Business Profile tune-up
Categories, services, service areas, photos, hours and Q&A cleaned up so the traffic you earn converts.
Past-customer reactivation
A one-time, carefully paced campaign to your existing customer list at launch.
AI-assisted responses
Draft replies to every review in your tone, ready for a human to approve and post in seconds.
Reporting that means something
Request-to-review conversion rate, monthly velocity, rating trend, and performance by location or crew.
Review display on your site
Fresh reviews pulled onto your website and landing pages, where they lift conversion instead of sitting on Google.
Use cases
What the trigger looks like in different businesses.
Home services & contractors
The tech marks the job complete in the field app. Two hours later the homeowner gets a text while the new system is still humming. QR stickers on invoices and truck doors catch the rest.
Restaurants
Table-side QR codes, receipt links and a post-visit text to your loyalty list. Sentiment routing catches the bad night before it becomes a one-star.
Healthcare & wellness
Triggered from the practice management system after a visit, with careful language and privacy-aware messaging that keeps clinical details out of it.
Professional services
Fired at matter close, project delivery or renewal — the moments a client is most aware of the value they just received.
Multi-location businesses
One campaign, separate profiles. Compare review velocity and rating by location, and see which managers are actually running the play.
Recurring-service businesses
Pest control, lawn care, cleaning, maintenance plans: ask once per customer per year, automatically, without ever double-asking.
The build
Live in about two weeks.
WEEK 1–2
Build & connect
Messaging written in your voice, sequences configured, integration connected, sentiment routing and alerts set up, Google profile cleaned, QR assets produced.
WEEK 2
Test & launch
We run live tests through your own phone, tune the timing, brief your team on the ten seconds of their day this touches, then switch it on.
ONGOING
Tune & report
We watch request-to-review conversion and adjust wording, timing and channel. You get a monthly readout of reviews earned, rating movement and where you now sit in the map pack.
What it costs
What it costs
Review automation build$1,500–2,500
Ongoing management$300–500/mo
SMS and software costs passed throughat cost
Live in about two weeks. You own the account.
FAQ
Questions we get asked
How fast do we start seeing new reviews?
Most campaigns go live within two weeks of kickoff, and the first requests go out the day we switch it on. If you have a backlog of past customers, we can run a one-time reactivation campaign to that list at launch — that’s usually where the first visible jump comes from.
Is this allowed under Google’s review policy?
Yes, when it’s done properly. Asking every customer for honest feedback is explicitly permitted. What isn’t permitted is incentivising reviews, or “review gating” — only inviting people you already know are happy. We ask everyone, and we route unhappy customers to a private conversation in addition to, not instead of, their ability to review you publicly. We build to the policy, not around it.
What if someone leaves a bad review anyway?
Some will, and that’s fine — a profile with a handful of 3-star reviews and a thoughtful owner response reads as more credible than a suspicious wall of perfect fives. The system flags negative sentiment immediately so you can respond fast, and we’ll help you set up response templates so nothing sits unanswered.
Does this work with our existing software?
Usually. We connect to most field service, CRM, scheduling and POS platforms — ServiceTitan, Jobber, Housecall Pro, HubSpot, Salesforce, Square, Toast and many others. If there’s no direct integration, we build the trigger a different way: a webhook, a spreadsheet sync, a one-tap link your crew fires from their phone, or a simple form at checkout.
Who pays for the text messages?
You do, directly to the messaging provider — typically a fraction of a cent to a few cents per message. It runs in your own account, so you see the real cost and it doesn’t get marked up through us. For most businesses this is a rounding error next to the value of the reviews.
Can we use this for Facebook, Yelp or industry sites too?
Yes. Google is the priority because it drives the map pack and most local search, but the same campaign can rotate secondary destinations once your Google profile has momentum.
What happens to reviews if we stop working with you?
They’re yours, permanently. The Google profile is your account, the review history stays, and we’ll hand over documentation for the automation itself. We don’t hold systems hostage.
Next step
Find out how many reviews you should have by now.
On the call we’ll pull up your Google profile next to your top competitors, count the gap, and tell you exactly what the campaign would look like in your business — including what it costs to run.
Free · 30 minutes · You leave with a prioritised list either way