Excavation lead generation
Excavation leads, exclusive to you
We get excavation contractors exclusive leads for site work, drainage, trenching and septic jobs in their own service area, and you pay only for each qualified lead. Homeowners and general contractors find your Google profile and pages, contact your business by name, and the lead goes only to you.
Shared lead sites like Angi, HomeAdvisor and Thumbtack aren't built for excavation. They lump you in with handymen and send the same request to several companies.
Your own profile and pages let you speak to the two audiences you actually work for and keep every lead to yourself.
The jobs we go after
Excavation work comes from two very different buyers, so we build pages for each.
Site work
Clearing, grading and prep for new homes, additions and commercial pads. General contractors search for reliable subs who show up on schedule.
Grading
Regrading yards to fix water problems or prepare for a patio, pool or lawn. Homeowners usually search for the problem, not the term.
Drainage
French drains, yard drains and stormwater fixes. A page built around wet basements and soggy yards brings in the homeowners who need you.
Utility trenching
Water, sewer, electric and gas line trenches for homeowners and builders. Clear scope and permit answers help these buyers choose.
Pool removal and demolition
Homeowners retiring a pool and buyers preparing a property need to understand how the estimate works. We describe the demolition and removal services you offer without promising universal permit or disposal rules.
Land clearing and foundation digs
Lot clearing for new construction and digs for additions and garages. Builders want capacity and scheduling; homeowners want a clear price process.
What a qualified excavation lead looks like
Illustrative enquiry — not a real client lead
Our backyard floods every time it rains and water is getting into the basement. We think we need a drain and some regrading. Can someone come out and take a look?
That is a real homeowner, in your service area, asking about work you do. It counts as a qualified excavation lead. A general contractor in your area asking you to bid site work on a job counts too, and a 60-second call to your tracked number does as well.
Excavation marketing starts with the actual scope your equipment and crews can handle. A pool removal, a utility trench and a commercial site-prep package each need different information. We make those differences visible so the buyer can explain the job without understanding every technical term. Your site visit settles access, disposal, ground conditions and the work required; the page should not issue a fixed bid from an incomplete request.
Not billed
- Equipment rental requests from people who want to borrow or rent a machine
- Job seekers asking about operator or laborer positions
- Requests from outside your service area
- Spam, sales pitches, job seekers, wrong numbers, existing customers and repeats within 30 days are never billed.
You still see them in your report, but none of them is billed. You have 7 days to dispute any lead.
Drainage buyers often describe the symptom: standing water, a soggy yard or water near the foundation. We write for that language while avoiding a diagnosis before you inspect the property. Demolition and land clearing pages can address project stages and the information needed for an estimate, but permits, utility checks and environmental requirements remain job-specific. We never advertise unrestricted work just to increase enquiries.
How we get you found
Your Google Business Profile
Homeowners with a drainage or utility problem usually search on a phone and call one of the first companies in the map. Profile setup covers the categories, territory and real photos of your equipment and finished work. Weekly posts are part of Growth Engine, not an ongoing Lead Engine setup service.
Separate pages for homeowners and builders
A homeowner with a wet yard and a general contractor looking for a sub need different pages. Homeowner pages lead with the problem and an easy estimate request. GC pages lead with capacity, equipment, insurance and how to send plans.
Local SEO pages
New pages for your towns and services keep you visible to both audiences, including builders checking who can handle site work in a specific township.
Google Ads management
Ads can put you at the top for searches like yard drainage contractor near me. We manage the campaigns, and ad spend is paid from your account directly to Google, never marked up.
Builders may come with plans and a schedule, while homeowners may need help understanding where to start. Separate pages keep those conversations useful to both sides. A genuine general contractor seeking a quote for work you offer is not a sales pitch, and commercial enquiries can qualify when they match your coverage. Equipment rental, employment requests and unrelated vendor calls are a different category and are not billed.
Which package fits
Lead Engine fits most excavation contractors who want homeowner work across their full service area, with a tracked phone number, missed-call text back, review requests and Google Ads.
Growth Engine fits companies that also want general contractor and commercial work, with the website, local SEO and Meta ads handled too, and no per-lead fee.
Your monthly cap keeps the bill tied to your crew and equipment schedule. Raise it when you have an opening between builder jobs, and lower it when site work has you booked out.
Lead Engine
$750/month + $100 per qualified lead
$500 one-time setup. 90 days, then month-to-month. You set a monthly lead cap.
Ad spend is paid directly to Google, never marked up. $1,000/month recommended minimum.
Growth Engine
$2,500/month, no per-lead fee
Custom website included with a 12-month agreement, or $1,500 setup and month-to-month after 90 days.
Ad spend is paid directly to Google and Meta, never marked up. $1,500/month recommended minimum.
Excavation jobs vary a lot in size, from a single yard drain to a full site package for a builder. Per-lead pricing lets you put your marketing where the work is, and the monthly report shows you which audience and which services are actually producing leads.
Separating homeowner and contractor leads also helps you plan your equipment and crews. Homeowner drainage and utility jobs fill short gaps, while builder site work books out further. Seeing both in one place lets you balance your schedule instead of guessing.
Every lead stays with your company, under your name, so the relationships you build with builders and homeowners keep paying off after the first job.
The J.A. Cuzzupe results come from a website rebuild and improvements to the path from search to contact. They are not Google Ads results or a forecast for your equipment schedule. We carry that distinction into reporting: enquiries, responses and awarded work are different measures. Weather, access and existing commitments all affect what you can take, so we review capacity instead of promising a machine will stay booked.
Excavation contractor results
Here is what this looked like for an excavation, utility and concrete contractor we work with.
Excavation lead questions
Can you separate homeowner and general contractor leads?
Do you cover commercial site work?
What counts as a lead from a GC?
How do weather and smaller excavation jobs affect the plan?
Are these leads shared with other excavation contractors?
Put your excavation work in front of the right buyers.
Start with your services, your area and your capacity. We’ll tell you what we would build first.