Excavation, utility & concrete
From 2 leads a month to 10
J.A. Cuzzupe Inc. — excavation, utility & concrete · Cherry Hill, NJ
Starting point. J.A. Cuzzupe has been doing excavation, utility and concrete work across New Jersey since 1979. Family-founded, 45+ crew, NJLICA member. Forty-five years of reputation — and a website that was quietly turning it away.
What we built. A new site built around how their customers actually decide — which service, how urgent, and can I reach someone now.
What the numbers said
Their old site took 5.2 seconds to load on a phone. Roughly half of mobile visitors leave before a page that slow finishes rendering — and mobile is where most contractor searches happen.
Of the few who stayed, 0.8% did anything about it. Of the people who started the contact form, 88% abandoned it before submitting.
Two leads a month, from a firm with forty-five years of work behind it. The problem was never the reputation. It was everything between a Google search and the phone ringing.
What we built
Fast on mobile, because that’s where the traffic is. A shorter form that asks only what’s needed to route the job. Click-to-call on every screen, because a homeowner with a flooded basement is not filling in a form. Separate paths for homeowners and general contractors, who want completely different things. And a structure Google could read, so each of their five service areas had a page that could rank.
What changed
Measured over six months following launch in February 2026.
Organic rankings held through the rebuild — no drop-off, no recovery period.