01
Send us your site and tell us what you order through now.
Direct ordering
More direct orders, and fewer paid to somebody else.
The distance between someone finding your restaurant and completing a direct order is usually three or four steps too long. Every step loses people, and the ones you lose often end up ordering through a third party that keeps the customer relationship and a cut of the check.
Want a straight answer about your site?
Tell me where to reach you. I’ll reply within one business day.
“Steve problem solved each issue I presented to him and worked through multiple trials until we got the look and function where we needed it to be. I cannot recommend him more highly!”
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Where direct orders get lost
Where direct orders get lost
- The ordering call-to-action isn't obvious enough to act on
- The mobile ordering experience has friction nobody's measured
- The menu is hard to use on the device most people order from
- The path from Google to a completed order takes too many taps
- Nothing captures the customer, so there's no second order
- Third-party dependence keeps growing because nothing is pulling against it
The audit
The Direct Ordering Growth Audit
We show you exactly where customers are lost between finding you and finishing a direct order.
- Online ordering CTA prominence
- Mobile ordering experience
- Menu usability
- The Google-to-order path
- First-party customer capture
- Loyalty and repeat-order opportunities
- Third-party ordering dependence
What happens after
What happens after
02
We walk the ordering path ourselves and record where it breaks.
03
We show you the friction and what removing it is worth.
Questions
Questions
We're happy with our ordering provider.
Most of this isn't about the provider. It's about everything that happens before someone reaches it.
Third-party apps bring us business.
They do. The goal isn't to leave them — it's to stop paying for customers who would have ordered direct.
Do you build the ordering system?
No. We work with what you have and fix the path to it.
Next step
Request your free audit
We show you exactly where customers are lost between finding you and finishing a direct order.
Want a straight answer about your site?
Tell me where to reach you. I’ll reply within one business day.